USAToday.com launchs a new personalized site call branded rss reader. This branded rss reader is a ajax application and the interface quite clean, simple and nice. The best thing is the rss reader is very convience to rss newbie in terms that reader no need require any knowledge on rss.

meanwhile, you can use it to create a personalized start page similar to Windows Live. However, Firefox seen got some issues to display the USA Today RSS reader.

Here is a interative link for introduce the USATODAY RSS Reader