The New York Times Company has launched the beta version of ShifD, a mobile application that provides users the capability to seamlessly shift content back and forth between their desktop computers and mobile devices. ShifD is accessible on the Web, mobile devices and on the desktop of Adobe Air.

Users can update information from any Web browser, by text message from a mobile phone, through a mobile Web browser or by using the downloadable application on Adobe AIR. Information added through any of the various methods is saved to the user’s ShifD account and automatically updated on all devices.

For the beta launch users can add and save content through ShifD in three categories:

• Notes – save everything from your grocery list to the book title your friend recommended.
• Links – save links to news articles or links to sites from around the Web to be viewed later.
• Places – save addresses with corresponding maps.

ShifD browser page can be accessed from a PC or a mobile phone browser. While you are browsing, you can use the ShifD toolbar plugin to save the link of the website you are currently browsing to your ShifD account.

It is very easy to use, simply add text into the box, select one of the three sections (Notes, Places or Links) and then click on “+ADD” to save it. ShifD will automatically select one of the three sections, depending on what you’ve entered there.

ShifD is free to users, you can sign up for the beta launch here. The ShifD text messaging service is only available in the United States. For more information on the release of ShifD Beta, read the Press Release.